10 Essential Components of A Successful Website

Thanks to the existence of website builder services and powerful Content Management System (CMS) such as WordPress, building your very own website is now becoming easy and fast. Just like any Do-It-Yourself (DIY) projects, your new website will be more appealing if you plan ahead before you jump in. That means you need to understand first what are the most important elements of a great website i.e. essential  features that help people to find your website, navigate it, connect with you and so much more.  Let’s group these important website components into two categories: things your visitors will notice when they landed to your website, and things that work “behind the scenes”. In order to have an effective website, both sets of elements must exist and when your website is well constructed, they all work together.  Here’s what you’ll need:

1) Reliable Web Hosting Service

Once you already picked up your own domain name, the next thing you need is a reliable web hosting service. Think of your web host provider as similar to a landlord who rents you space for a physical store. They provide and maintain the server space where your site files “live” and allows your visitors to come by and explore your site. Like a good landlord, a trustable web hosting provider will provide excellent service, ongoing server maintenance and improvements, and good customer service support. If you pick a host with a website builder included just like ServerFreak’s Website Builder hosting plan, you can snap together the framework of your site in just a few minutes.

2) A Content Management System (CMS)

Your content management system works behind the scenes to help you organize and maintain parts of your website such as meta data and site pages, and it makes it convenient for visitors to find their way around your site. Alternatively, you can create your own if you have some knowledge on coding. Or you can utilize WordPress, which is the most popular CMS around. There are thousands of plugins, themes, and templates available to help customize WordPress sites. Learning how all those elements work together can take time. To get a site up and running faster, especially if it’s your first site, a website builder will include its own content management system as part of its all-in-one service.

3)  SEO Basics

Learning how to get your website ranked in the search engines for targeted keywords is a must-know skill and added advantage because competition among webmasters is getting stiffed nowadays with millions of sites on the internet now in competition for a spot on the 1st page of search results. Hence, you’ll need to follow and implement several Search Engine Optimization (SEO) best practices in order for your website to get found. To execute this, you need identify which keywords visitors are using (or will use) to locate your website – the more specific and local the better, especially if your site serves a local or regional audience. Distribute those important keywords wisely in your meta data, media tags and file names and also site copy. There are other important aspects of SEO that you cannot simply ignore, like mobile-friendly optimization and fast page load times of your website.

4) Analytics Tools

The best analytics tool available is the Google Analytics tool.  Google Analytics is the most popular and easy to use resource, it is free and it integrates easily with WordPress and some website builder tools.  It is crucial for you to understand how Google Analytics works because this will allow you to know how people are finding your site, which pages they spend the most time on, and how well different elements of your site convert.

5) Inventory Management

Inventory management is crucial when selling products on website. You need to keep track of which product is in stock, what’s sold and what’s on order. When inventory management is integrated with checkout process and your shop pages, both you and your clients will know whether an item is available to purchase.

6) Mobile Friendly Template and Theme

Another important factor for a successful website is to optimize your website for various devices:  desktops, laptops, tablets and especially mobile phones.  You need to install a mobile-optimized or responsive design so that your website can load fast, easy to read, and easy to navigate on the phones, which are the way most web users search now on the internet. In addition, Google also favours website that is mobile-friendly by rewarding them with better position in the search engine results.

7) Sections That Visitors Expect

Have you ever landed on a brand new online website that felt a bit off and did not feel quite right? Chances are that feeling of ‘wrongness’ was caused by the site missing some elements  you’ve come to expect: a home page that inform you what’s the site is all about, an “About Us” section that shows there are real people behind the website, and “Contact Us” section which enable readers or customers to reach you if they have any feedback or questions.

8) Media

Humans are visual beings and likely to be attracted by meaningful and captivating images. Hence, it is important to incorporate images into your website or blogs instead of posting articles alone. Our eyes are naturally drawn to images, especially if they move and make noise, and images are a must if you’re selling merchandise online. People will also want to see a photo of you in your “About Us” section. For search engine optimization (SEO) purpose, you need to select images that are optimized to look good and load fast, and be sure to tag and name your website’s images in ways that use your SEO keywords.

9) Social Media Links and Integration

Social media marketing is a great way to promote your website but there is no need to register for every single social media marketing account out there. Most importantly, select a few popular social media account such as Facebook, Twitter or Pinterest and integrate these accounts to your website with the use of website builder.  Each time you make a new post on your website, the widgets will show your latest posts and the plugin will share the latest post updates to all of your linked social media account at the same time.

10) Shopping Cart and Payment Tools

If your site includes a shop, you’ll want a reliable, easy to use shopping cart and payment tools like PayPal or Square that are popular with most online shoppers. Most e-commerce platforms integrate well with WordPress, and many website builders can help you set up shopping and checkout tools in a snap.

If you are running e-commerce website, it is crucial to integrate a reliable, easy-to-use shopping cart and payment processors such as Paypal or Stripe that are popular with most online shoppers. Although WordPress can be used to run e-commerce sites (known as Woocommerce), you may also use website builders such as Weebly or Wix to assist you in setting up shopping and checkout funnels for your online store with ease.

Conclusion

Now that you know the basics your site needs to succeed, you’re ready to get started! Check out our options for getting it done, including ServerFreak’s Website Builder hosting plan that includes all the elements on this list.

[BUKU] 7 Formula Individu Cemerlang

Klik Gambar Untuk Dapatkannya Sekarang!!!

SINOPSIS / SARI RANSANG

Pernahkah kita terfikir bagaimana masyarakat Arab yang jahil dapat berubah menjadi bangsa yang hebat sehinggakmampu menguasai hampir seluruh pelusuk dunia?

Bagaimamereka berjaya mencapai kegemilangan itu dalam tempoh yang singkat?

Apakah faktor yang mendorong mereka berubah dan berjaya?

Apakah formula kecemerlangan mereka?

7 Formula Individu Cemerlang mempunyai jawapannya. Ia menjelaskan secara lengkap dan terperinci formula-formula motivasi terunggul sepanjang zaman. Formula yang berjaya melahirkan individu cemerlang yang seterusnya menjadi pemangkin kemunculan masyarakat dan negara yang terbilang.

Ia juga menonjolkan kelainan berbanding buku-buku motivasi lain. Antaranya adalah dengan menjadikan Quran dan Sunah Nabi Muhammad sebagai sumber rujukan utama. Ini kemudiannya disesuaikan dengan konteks semasa. Setiap formula pula dikupas secara teratur dengan bukti dan sokongan daripada pakar-pakar.

Sebuah buku yang wajib dibaca oleh setiap daripada kita. 

Harga Asal: RM25.00      NOW RM22.50

ANDA JIMAT: RM2.50 (10%)

ISI KANDUNGAN

Mengapa Anda Perlu Baca Buku Ini?

Prakata

Mukadimah

Formula 1: Mengenali Kehebatan dan Potensi Diri
Formula 2: Meledakkan Takwa
Formula 3: Melonjakkan Ilmu
Formula 4: Hidup Bermatlamat dan Berwawasan
Formula 5: Memelihara Amanah
Formula 6: Berfikiran Positif
Formula 7: Menyantuni Manusia

Epilog

Biodata Penulis

Bibliografi

5 Things You Can Do To Cut Costs for Your Small Business

Making money doesn't mean much if you overspend it! Here are some big ways to cut costs down on your SME business' expenses...

Say you're running the numbers for your new small business and you see that your losses seem to be more than your gains. What happened? Maybe your product or service isn't selling that well yet. Maybe it's a seasonal dip and these numbers are expected. Or maybe... you've been spending more on your business than you should. In that case, we've got some tips for you on how you can save up on your operational costs.

1. Explore Business Plans for Online Services

We’ve talked before about the kind of online tools and services that your business might need. These tools, like any online software, would have a minimally functional free version, a more fully-featured paid version, and often, a pricier business version. If you use these kinds of software often or you require a large number of machines to be using it, it might be worth checking out the business plans.

While they might seem pricier when you make a direct comparison to the other plans, you might end up saving more money by going for the business version. The increased capacity and features can speed up productivity which in turn, can positively affect your revenue. Of course, as with anything, be sure that you stand to gain a lot by going premium before making the jump. It might not be worth pursuing if the added features or capacity won’t be put to optimal use.

2. Sublet Your Extra Space

If your business currently operates out of a sizable office or building that you have free reign to use as you see fit, try subletting the extra space you have. This tip also makes sense if you’re just running a tiny business out of your house. Make your home office your primary place of work and sublet the other rooms in the house for some extra income. You’ll be surprised by how much the earnings you make here can offset your expenses.

Subletting isn’t the only thing you can do with extra space. You can also rent out storage spaces that you’re not yet using or offer it to other small businesses who need it seasonally.

3. Hire Interns and Freelancers

This is a much easier step to take if you haven’t already hired full-times to do some of the labour necessary for your business. Ideally, before you begin operations, consider whether or not the full-time positions you deem absolutely necessary can be outsourced to interns, freelancers, or part-timers instead.

Use resources like kaodim, upwork, or fiverr to look for short term contractors to do seasonal or one-off work. You can find cleaners, maintenance workers, and even people who can help with taxes. Paying them on a short-term basis like this cuts down on a lot of overhead. Check out 99designs or designhill also if you’re looking for people to do graphic design work like logos, cards, and the like.

4. Fix Inefficiencies

When you’re in the middle of running your SME operation, it can be tough to zoom out and see the bigger picture of how everything works. Schedule a time to really look into your product or service pipeline and see if there are any glaring inefficiencies in the process that you can save money on.

Maybe you don’t need a heavy marketing arm right now, or maybe you’re doing your restocking a little too often. Whatever move it may be, you won’t know what it is unless you take the time to honestly assess how your business functions and look at it with an eye to cut down on costs and maximise your capital.

5. Negotiate with Your Vendors

Just as with consumer services and utilities, you can actually call people up and ask for lower prices. As a consumer, the product or service has an interest in keeping you as a customer, so they will often try their best to come to a reasonable deal. This goes double for your vendors when you’re running a business. Try calling your vendors up and see if you can’t negotiate a lower price with them.

To ensure success with your negotiation, make sure you do your homework well. Study up on the price of the competition, the level of service being provided, and what kind of value your business can offer them. Doing this research beforehand might even prove to you that you’re better off switching vendors! But if that’s not the case, remember that your goal in negotiations is to receive the best price and payment terms, so make every offer with that in mind.

What Else?

Of course, these are not the only ways you can cut costs for your SME, but we thought this might be a good place to start. Starting a business can be a daunting task but if you are prepared with the right tools and information, there is little to worry about. 

Bagaimana Usahawan Mendapat Idea Bisnes

Usahawan perlukan idea bisnes untuk dijana dan direalisasikan sebagai suatu usaha dan strategi. Segalanya bermula dari idea bisnes. Banyak faktor mengapa idea bisnes penting kepada usahawan. 

Antaranya ialah:

• Membantu memacu tindakan bukan angan angan yang tidak terlaksana.
• Ia suatu bentuk kreativiti yang menghasilkan keunikan bisnes yang akan dijalankan.
• Membantu usahawan untuk fokus terhadap bisnes mereka.
• Menetapkan kriteria perancangan dan strategi bisnes.

Ramai orang yang mahu menceburi dunia bisnes atau usahawan mahupun mereka yang sudah bergelar usahawan tercari-cari idea bisnes. Ada pelbagai cara anda boleh mendapatkan idea bisnes iaitu:

1. Bekerja

Bidang pekerjaan yang diceburi sekarang ini boleh menjadi satu idea bisnes. Ia satu idea yang bagus jika diri sendiri mempunyai kemahiran. Seorang guru yang bekerja makan gaji umpamanya, boleh membuka bisnes tusyen atau tutor persendirian. Seorang mekanik boleh membuka kedai membaiki kereta.

2. Bersembang

Sembang kosong bersama rakan tidak akan memberi manfaat. Namun jika perbualan terarah kepada menjana idea bisnes maka pasti akan wujud idea-idea bisnes baru yang boleh dilaksanakan. Ketika berbincang dengan usahawan yang berjaya, pengalaman mereka boleh dijadikan panduan.

3. Ketika memandu

Berfikir ketika memandu kenderaan adalah keadaan yang paling baik juga untuk idea bisnes hadir. Kaedah pemerhatian sewaktu memandu amat sesuai digunakan. Senario yang berlaku sewaktu pemanduan banyak mendatangkan idea bisnes. Contohnya melihat paparan iklan ‘billboard’ di jalan raya, boleh memberi idea untuk ditiruvasi.

4. Mimpi

Mimpi adalah satu perkara yang abstrak. Namun bukan sesuatu yang pelik bila seseorang mendapat idea bisnes dalam mimpi. Seorang usahawan berjaya pernah berkongsi beliau mendapat ilham membuka butik melalui mimpi. Mimpi yang direalisasikan bakal menjadi satu realiti.

5. Bersenam

Bersenam merehatkan minda dan fizikal. Contoh di awal pagi, dalam keadaan dan suasana yang segar, idea boleh datang dengan mudah. Apabila minda tidak tertekan, banyak perkara boleh difikirkan secara tidak langsung.

6. Bersendirian

Termenung di bilik air ada ketikanya menjadi tabiat. Ada yang menggunakan masa untuk mandi sambal berfikir tentang sesuatu perkara. Idea terhasil kerana minda berada dalam keadaan paling tenang. Justeru, latih minda untuk bertenang, cari suasana tenang untuk berfikir.

7. Bercuti

Ramai yang memilih untuk pergi bercuti bagi merehatkan minda. Percutian memberikan kerehatan pada minda yang penat bekerja. Idea bisnes lebih mudah hadir, sebab itu banyak syarikat menganjurkan ‘retreat’ di tempat percutian, ia bagi membolehkan pekerja mereka mendapat idea baru dan keselesaan untuk berfikir disamping menjadi platform melegakan ketegangan.

8. Ketika Makan

Ketika sedang menikmati makanan, banyak ketikanya fikiran menerawang. Otak saat sangat aktif berfikir. Badan ibarat kereta yang diisikan petrol. Idea idea baru boleh dijana ketika ini. Namun jangan silap faham, ia bukan bermaksud seseorang perlu makan untuk menjana idea bisnes yang baru.

9. Ketika membaca buku

Banyak membaca menambah ilmu. Membaca memberikan lebih kefahaman. Ia membantu minda membuat analisa dan lebih memahami sesuatu perkara yang mahu dilakukan.

10. Menonton filem boleh menjana idea baru

Contohnya ialah rancangan dokumentari yang bersifat memberi dan menambah maklumat.

11. Mendengar ceramah oleh usahawan boleh memberikan idea secara tidak langsung

Melibatkan dalam sesi perkongsian maklumat oleh usahawan atau platform tertentu juga penting. Ada input-input penting yang dikongsi oleh penyampai yang boleh diserap dan dijana lalu menghasilkan idea bisnes yang baru.

12. Ketika mendengar masalah

Ketika mendengar masalah orang lain kita dapat selesaikan masalah sendiri. Ketika bermasalah juga idea lebih cepat datang.

Kesimpulannya, idea bisnes dijana dalam pelbagai bentuk dan keadaan tanpa mengira masa dan tempat. Seseorang hanya perlu berfikir bersungguh-sungguh untuk menjana idea melalui pengalaman atau pengamatan yang dibuatnya terhadap persekitaran semasa. Usahawan juga perlu sentiasa peka terhadap persekitaran dan cepat melihat peluang bagi menjadikan ia sebagai proses penjanaan idea bisnes. Idea bisnes selagi tidak diterjemahkan dalam bentuk tindakan maka ia hanya kekal sebagai idea. Oleh itu ia perlu divalidasi terlebih dahulu bagi memastikan idea tersebut memberikan keberhasilan.

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