Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts

Friday, January 15, 2016

10 Most Important Web Design Tips


 Malaysia Web Hosting


These are the 10 things which I think are most important to observe when creating a web site. They are in no particular order:

1. Red On Blue Isn't Good
Not only red text on a blue background but any color (except white) on a black background, light text on white backgrounds and dark text on dark backgrounds don't work! Especially if you have a lot of text, it is very important that it is easy to read and doesn't hurt people's eyes. Surprisingly enough, red text is used on a blue background a lot, even though it is one of the worst combinations of colors.

2. I Don't Like Your Java Clock
Don't bother putting 'Eye Candy' on your site like java clocks and menus with sounds. You might think it makes you look clever, but it doesn't (unless you wrote the software yourself of course)! Anyone can copy and paste an applet from another website and they usually don't really improve your site. Some browsers don't support them either so it really isn't worth it. Read more about deciding between Technology and Compatibility

3. Popup Window? I'm Leaving!
One of the worst things I have seen on websites, both personal and semiprofessional ones is popup windows! Even on big sites like www.123webmaster.com you get a popup window when you visit. Personally I will usually leave a site with a popup window. They are extremely annoying. If your free web host gives you the option of a banner in a popup window or one at the top of the page choose the one on the page. Even if it makes designing it a bit more difficult and you can't have as many adverts, so many people hate them it is not worth it. Don't use them for 'Top 25 ???????? Sites' either. They are even more annoying than adverts. If your web host doesn't do anything but popup adverts it may be time to get a new one

4. I Don't Wait For Adverts To Load
I have seen all too many sites which are covered in adverts! You open the page and 2 banners are at the top. Underneath is some text, then an Amazon.com search box, then some more text, then a CDNow search box, then more text, then another type of affiliate program and finally the page is finished with 4 different banners at the bottom. It isn't worth it! You will never make money that way. Although it may be tempting to have more adverts to try and make more money but just 2 or 3 highly targeted adverts will make you more money and your visitors won't give up and leave, either. Learn more about making money from your site

5. Hide That Counter!
Ask yourself this: "Why do I need to show the number of visitors I've had on my site?" Can you think of a good reason? It is extremely important to track your visitors, especially as your site grows, but showing the actual number of visitors serves no good purpose. If you have very few visitors then people who see that on your site will think it is unpopular, has no good content and will leave. If you have a lot of visitors then people won't really care about how many visitors you've had. It is better to use a good tracking service or hiding your counter. Find a good counter here.

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6. I Don't Know How To Find What I Want
A very common mistake to make when designing a web site is to think that your users know exactly where on your site to find what they are working for. What you must remember, though, is that the people visiting your site did not make it. They don't know where you put each piece of information. They need to be shown exactly where to find what they want. Use descriptive links. Always have an obvious link back to your homepage. If at all possible you should include a search function. This is not difficult to set up and you can get free site search from:
Freefind
Atomz
Google 

7. Don't Keep Moving Things
When designing a web site, the first thing you should remember is to keep a consistent design. The only page which can be different is the main page. If you keep moving around your site's navigation or if every page is completely different from the others, your visitors will get confused. Sometimes they will think that they have left your site, sometimes they will not be able to find the link back to the home page. Make use of technologies like frames and tables to create consistent navigation and your visitors will like your site.

8. I Am Not Interested In You Or Your Awards
One of the mistakes that a lot of sites, especially smaller ones, make is to have too much on their website telling users about the person who built it and showcasing the awards the website has won. Most people on the web will be looking for information, they don't care about the name of your dog! It is all right to have some information about you on a separate section of your site but don't make it a central part. Also, don't put awards all over your front page. Most awards mean nothing and anyone who submits to them win. Unless you have won a major award (like a Webby) don't put them on your main page.

9. Don't Crowd The Screen
A very important thing to do when designing your website is to leave a bit of space. Even though screen space is precious and you should try and make the best use of it, try to leave some blank space. Leave margins, use shorter paragraphs and don't fill up the screen with animated GIFs. If there is space, your site will look 'clean' and 'open' and users will like it. Using animated GIFs will draw your users' attention away from your content, which is what they are at your site for.

10. Make Your Site Sticky
Imagine this, instead of having to promote your site, your visitors would just come to your site. They would stay on your site longer, view more pages and keep coming back. This is actually possible if your users like what is on your site and return. Some ways of making your site 'sticky' like this is to offer a service (like e-mail from Everyone.net), have a newsletter, update regularly or include news headlines on your site. It could save you a lot of time.
Free E-mail
Free News Headlines

Watch out for a future feature where we will ask other web designers what their top 10 tips are.

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Wednesday, January 14, 2015

Bagaimana Untuk Jadikan Blog Anda Mesin Jana Wang


blog dan wang

Pertama sekali, ini bukanlah artikel yang dibayar atau ditaja oleh mana-mana syarikat pengiklanan. Ini cuma artikel ringkas mengajak rakan-rakan yang mempunyai blog untuk menambah pendapatan sampingan dengan hanya melakukan aktiviti pemblogan. Bagi mereka yang pada ketika ini masih tidak mempunyai blog, diharap selepas membaca artikel ini, akan timbul minat untuk menulis.

Tentu ada dalam kalangan anda yang pernah terlihat rakan-rakan blogger anda yang dengan bangganya menunjukkan cek hasil pendapatan mereka dengan hanya menulis di dalam blog. Cek-cek ini ada yang bernilai tiga angka, dan ada juga yang sudah mencecah empat angka. Dengan hanya bercerita di dalam blog tentang minat, hobi memasak atau melancong, mengupas perjalanan kehidupan seharian mereka, ditambah dengan kualiti blog yang bagus, blogger ini tadi mampu untuk menarik sejumlah pembaca, seterusnya menjana pendapatan yang boleh dikategorikan sebagai lumayan.

Persoalan seterusnya adalah bagaimana hendak menjana pendapatan menerusi blog? Salah satu yang menjadi pilihan blogger kini, dan yang paling mudah untuk dilakukan adalah dengan pengiklanan blog. Terdapat beberapa agensi pengiklanan yang menawarkan kemudahan ini seperti Google Adsense dan NuffNang. Melalui program PPC -  ‘Pay Per Click’ atau juga dikenali sebagai CPC – ‘Cost Per Click’, blogger akan memperoleh pendapatan berdasarkan kepada bilangan klik yang diperoleh terhadap iklan yang ditaja oleh agensi pengiklanan yang dipaparkan dalam blog mereka. Namun begitu, jika pengunjung tadi tidak mengklik pada iklan yang dipaparkan, bermakna pemilik blok tidak akan menerima sebarang komisyen. Contohnya, Nuffnang sebuah syarikat pengiklanan antarabangsa yang amat popular dalam kalangan blogger, akan memberi sekitar RM0.20 – RM0.25 untuk setiap klik pada kempen pengiklanan mereka, dan wang yang terkumpul hanya boleh dikeluarkan atau ‘cash-out’ setelah mencapai RM50. Selain daripada PPC, terdapat juga program CPM – ‘Cost Per Impression’. Pendapatan untuk program ini akan dikira bergantung kepada jumlah pengunjung yang unik yang diterima oleh blog anda sepanjang tempoh kempen. Contohnya bagi setiap 10 pengunjung yang unik, anda akan menerima RM0.20 dan dikira mengikut jumlah halaman blog yang dilihat oleh pengunjung tadi. Dengan kata lain, jika seorang pengunjung membaca 10 artikel blog anda, maka ini akan dikira sebagai 10 pengunjung unik.

Terdapat juga program affiliate yang merujuk kepada penyediaan ruang atau slot di dalam blog anda untuk pemasaran produk milik syarikat lain. Ia merupakan salah satu teknik menjana pendapatan melalui Internet yang semakin berkembang, dan paling mudah untuk mendatangkan keuntungan. Sebagai ejen affiliate, anda diberi pilihan produk untuk diiklankan, dipromosikan dan dijual di dalam blog anda. Apa yang anda perlu lakukan adalah dengan mendaftar secara percuma dengan syarikat-syarikat yang menawarkan perkhidmatan pengiklanan afiliasi ini, contohnya JomNiaga.com. Kemudian, anda perlu memilih kempen yang bersesuaian dengan blog anda. Sekiranya pengunjung blog tertarik untuk membeli produk yang diklik daripada blog anda, maka secara automatiknya anda akan mendapat komisyen, bergantung kepada jumlah yang diberikan oleh pihak syarikat. Kebiasaannya semakin tinggi harga produk, semakin tinggi komisyen yang akan diterima.

Anda juga boleh menulis slot pemasaran atau ulasan terhadap sesuatu produk di dalam blog anda. Slot ini adalah slot yang dibayar oleh pemilik produk berkenaan. Selalunya anda perlu menyediakan statistik trafik pengunjung, halaman yang kerap dibaca agar pihak advertiser tadi merasa lebih yakin untuk mengiklankan produknya di dalam blog anda. Jadilah seorang yang professional dan berkomunikasi dengan cara yang berhemah sekiranya pihak advertiser tadi melakukan penawaran harga yang patut dibayar untuk slot pemasaran produknya. Terdapat juga blogger yang menggunakan blognya sebagai platform untuk menjual produknya sendiri, tidak kira dalam apa bentuk sekalipun seperti gadget elektronik, sewaan kereta dan sebagainya.

 Selain itu, dengan hanya berkongsi link muat turun fail, dapat juga menjana pendapatan kepada blogger tadi. Terdapat dua cara mudah, iaitu dengan menjadi ‘referral’ kepada blogger lain atau mendapat komisyen bergantung kepada saiz file yang telah dimuat turun. Anda boleh memuat naik apa-apa jenis fail, dan letakkan pautan fail tadi dalam blog anda. Sistem pembayaran akan bergantung kepada kategori dan saiz fail yang anda upload. Kebiasaannya, blogger seperti ini akan menjadikan blog mereka sebagai platform untuk pengunjung memuat turun siri-siri drama tv tempatan ataupun rancangan tv yang menjadi kegemaran penonton.

Untuk mendapatkan jumlah trafik pengunjung yang tinggi, anda sebagai blogger haruslah berdisiplin dan perlu acapkali mengemaskini blog anda, memberi entri-entri yang berkualiti dan gunakan cara penulisan yang betul. Iklan-iklan ini juga haruslah diletakkan di tempat-tempat yang strategik seperti di header blog atau di bahagian-bahagian yang senang dilihat, seperti yang disyorkan oleh pihak pengiklanan sendiri. Selain itu, lakukan promosi blog anda di laman-laman sosial seperti twitter, Facebook dan instagram. Blogger juga perlu kerap melakukan ‘blogwalking’ atau berkunjung ke blog rakan-rakan yang lain. Jangan lupa untuk memasukkan URL blog anda dalam ruangan komen. Jika komen-komen kita tadi bernas, secara tidak langsung kita akan akan dapat ‘menjemput’ pengunjung-pengunjung baru!

Wednesday, November 5, 2014

The Business Blogger's Ultimate Guide to Mastering Lead Generation

 

by Pamela Vaughan

 


cherry pie 
intermediate
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog.

8 Lead Gen Opportunities for Your Business Blog

On Your Blog's Homepage

There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer. These options will be visible whether your readers are visiting the homepage of your blog (e.g. http://blog.hubspot.com) or checking out the permalink of an individual blog article (e.g. http://blog.hubspot.com/blog/tabid/6307/bid/33734/20-Common-Social-Media-Marketing-Myths-BUSTED.aspx).

Because these types of CTAs will be shown to visitors no matter what article they're reading, it's very important to either feature offers that you know are successful among a broader audience of visitors, or offer a variety of offers that most visitors would find at least one or two appealing. Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage.

Here's a closer look at how these types of CTAs might appear on your blog:

1) Top/Bottom Banner CTAs: These CTAs span the entire width of your blog's homepage, so design them with those wide dimensions in mind. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. Choose bold background colors that pop out from the rest of your page. Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage.



banner cta resized 600

2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog's homepage. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Again, design these sidebar CTAs with their smaller width in mind.


sidebar cta resized 600

3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages. On HubSpot's blog, for example, we use the links in our top navigation to send visitors to targeted landing pages that provide top-performing offers for the main topics we cover on our blog.


top nav links resized 600

 

Within Individual Articles

In addition to your blog's homepage, lead gen opportunities abound within the blog articles you publish themselves. In fact, these are some of the more effective ways to leverage your blog for lead generation, because you have the ability to better target readers based on the articles they're reading, which are the types of articles and topics that interest them.

For example, if you're a unicorn breeder who typically blogs about 3 main topics -- unicorn diet, unicorn grooming, and unicorn fitness/exercise -- your blog articles will probably fall under these three main categories. If a reader is reading an article specifically about unicorn diet, you have the opportunity to feature a CTA for an offer specifically geared toward that very topic. Remember: relevancy increases conversion rates!

Let's take a look at how these different types of lead gen opportunities might play out on a blog:

4) End-of-Post CTA Buttons: Your blog visitor just got finished reading your article about what not to feed your unicorn. What better time to promote your hit ebook, Everything You Need to Know About Healthy Unicorn Diets? The beauty of end-of-post CTA buttons is that they help you leverage the reader's interest in that very topic -- or a related one. Be sure to choose a CTA for the most relevant offer pertaining to the specific topic you're blogging about for the best success with end-of-post CTA buttons. In terms of design, optimize these buttons for the width of your blog articles.


At HubSpot, again, we've found that bolder end-of-post CTA buttons that stand out from the rest of the content tend to perform best, but you should experiment with different designs to see what works best for you and your readers.


end of post cta resized 600

5) Top/Mid-Post CTA Buttons: Besides end-of-post CTAs, you can also experiment with other placement of in-post CTAs if you want to take a more "in your face" approach. The key is to try to do this as unobtrusively as possible. Don't go overboard -- be subtle, and make sure the offers you're promoting here are educational-focused so you're helping, not annoying, your readers.


mid post ctas resized 600

6) Anchor Text Links to Landing Pages: Not every lead gen opportunity on your blog has to be achieved through button-based CTAs. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post -- and at the same time, help you to optimize your landing pages for search! Link some of the keywords to relevant landing pages, as you can see in the first example below, which links to the landing page for our ebook on dynamic content. You can even be a little bit more obvious about it using a text-based call-to-action to download the offer, as you can see in the second example below.


subtle text cta resized 600

Off Your Blog

That's right! There are opportunities to generate and reconvert leads from your blog even if a visitor isn't physically hanging out there. Here are a couple of good ones to note:

7) In RSS Readers: Let's face it -- there is probably a good chunk of your blog readers who consume your blog content without actually visiting your website. People who subscribe to your blog via RSS may choose to add your blog's RSS feed to an RSS reader like Google Reader, eliminating the need to ever come back to your blog. Don't miss out on capturing these types of readers as leads! The good news is, if you're already optimizing your individual articles themselves for lead gen using in-post CTAs, your blog will automatically be lead gen optimized for folks' RSS readers since the full contents of the post will get pulled into those readers. Easy as pie! Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS.


hubspot in reader resized 600

8) In-Blog Subscriber Email Notifications: So what about all your email subscribers who read your new articles in full directly in their inboxes? Don't worry -- you can capture them as leads, too! And again, if you're already optimizing your individual articles for lead gen, there's no additional work needed on your part here either, since any CTAs or anchor text links will automatically get pulled into the email, too.

9 Ways to Optimize Your Blog's Lead Gen Potential

Okay, so let's say you're already taking advantage of all these various blog lead generation and reconversion opportunities. What can you do to give it a little boost? Optimize, that's what! Here are nine ways to improve you blog's lead gen potential once you have the basics in place.

1) Replace Old CTAs With CTAs for New Offers

Offers, no matter how evergreen they are, tend to get stale and decrease in effectiveness after a while. If you're using the same few CTAs over and over, there's no doubt about it -- your overall conversions on that offer will decline. Make it a regular practice of updating old CTAs with new CTAs for new offers to keep your audience converting. This of course means you'll need to be creating these new offers, too.

2) A/B Test CTA Designs

The design of your CTAs can also make or break whether visitors click. Experiment with various CTA designs to find out what resonates best with your audience. A/B test CTA button design elements like button color, language, imagery, tone, etc. to optimize for the most powerful CTA design. (Note: HubSpot customers can easily A/B test CTAs using HubSpot's CTA tools.)

3) Refresh Designs Regularly

Just as it's important to update the offers you're featuring in your blog CTAs, even A/B tested and optimized CTA design can also get stale when used over and over again since readers get used to designs and train their eyes to gloss over them. Regularly refresh your CTA designs to keep readers on their toes, whether that means hiring a designer, outsourcing design work to an agency, or experimenting on your own with something like PowerPoint or HubSpot's CTA builder.

4) Implement Smart CTAs

Most businesses will find that their blog tends to attract a lot of new traffic to their website. This makes sense, since articles commonly get indexed and found in search engines or shared through social networks. Because this is the case, it's safe to assume that very top-of-the-funnel offers like educational ebook and webinars would make great blog CTA fodder, since most of your new visitors probably know little about your business and are just starting to get to know you.

That being said, don't dismiss the fact that your blog also attracts repeat visitors (particularly if your content is top notch!). These repeat visitors may be a little bit more qualified (heck -- they may already even be leads), and it might make sense to show them different CTAs based on what you already know about them. Enter Smart CTAs, or dynamic CTAs that enable you to automatically display different CTAs based on information about a lead and better nurture them with content that appeals to their specific interests and needs. To learn more about how to leverage Smart CTAs, check out this comprehensive blog post guide.


blog smart cta example2 resized 600

5) Experiment With CTA Placement

Perhaps mid-post CTAs just end up annoying the heck out of your readers, or just never get clicked. What happens if you move up that sidebar CTA so it's above the fold on your blog's homepage? What if you had not one, but two sidebar CTAs? Experiment! You'll never know how your audience reacts if you don't try different things.

6) Optimize Landing Pages

Okay, so you've got some killer CTAs all throughout your blog, and people are totally clicking on them. Fantastic! So why the heck is your blog's visitor-to-lead conversion rate so darn low? If you notice that your blog's conversion rate is dismal, yet your CTAs clickthrough rate is stellar, then you likely have some landing page problems. Don't neglect to optimize your visitors' post-click experience. Spend some time diagnosing, analyzing, and optimizing your visitors' landing page experiences. After all, if they don't ever fill out that landing page form, all your blog lead gen optimization work is all for naught. Furthermore, make sure your blog's CTAs are well aligned with the landing pages they're promoting. The quickest way to facilitate landing page abandonment is by promising on thing on a CTA and sending visitors to a landing page that promotes something different.

7) Increase Blog Traffic

Hitting a lead gen plateau? Another way to increase your blog's lead generation is not to focus on improving conversion, but rather to focus on generating more traffic. And if it's net new leads you're after, this means attracting new visitors. If you're attracting a lot of repeat visitors who have already converted, it's only natural that the new leads you generate from your blog will start to dwindle. Our new ebook, How to Grow & Scale Your Business Blog, offers some helpful tips for attracting brand new visitors to your blog. Some great tips include increasing the quality and reach of your blog content, seeking guest blogging opportunities, increasing the reach of your social media presence, and leveraging your evangelists.

8) Increase Blogging Frequency

Blogging frequency is an important part of the blog lead gen equation. In fact, according to the latest research compiled in our Marketing Benchmarks From 7,000 Businesses report, companies that increase blogging from 3-5x/month to just 6-8x/month almost double their leads. Furthermore, an average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles, and the average company with 100 or more total published blog articles is more likely to experience continued lead growth. Remember, the more articles you publish, the more reasons there'll be for visitors to come back and convert!

9) Convert Casual Blog Readers Into Dedicated Subscribers

Don't overlook the importance of convincing your casual blog readers to keep coming back to for more. Convert your readers into dedicated subscribers who become fans and evangelists of your content, and share your blog articles with their networks of potential new visitors. To learn about the various steps you can take to convert visitors into subscribers, check out this post.

What other opportunities can you take advantage of to grow the lead gen potential of your business blog?

Image Credit: jeffreyw

optimize marketing channels  

Tuesday, November 4, 2014

How To Create Your Own Website Or Blog - In Three Easy Steps!


How To Make Your Own Website – In Under 10 Minutes

howtomakeawebsite

How To Create A New Website

Need a website for your small business or new pet project but feel a little put off by the technical stuff?

Relax, we’re about to walk through the simple steps that will have your new website up and running in under 10 minutes. Even if you’re a complete beginner.

Yes – 10 minutes and you’ll be surprised at how straightforward it is to firstly create your new website and then make any changes whenever you want.

Also, I’ll be explaining each of the terms that you may not know down below.

Let’s go!

An Overview of the Process & Terms Explained

There are just three very simple steps you need to follow in order to set up a working website quickly and the good news is that you need very little technological knowledge in order to do this:

1. Choose a domain name

2. Get hosting for your domain name

3. Install your website live on the Web

The first two steps of the process are often linked together and can be completed easily within five minutes. You need to decide on a suitable domain name for your site and choose an affordable, high quality web hosting service.

Having a domain name such as marysitalianrecipes.com or johnscarproject.com, or whatever you choose that fits your project, is the first step but won’t make your site live on the Web until your domain name is hosted somewhere but we’ll get to that.

It’s just important to know that a domain name is kind of like registering a business name and the hosting is like actually renting a shop on a street where people can see it.”

If you are already worrying about the terms used above then don’t – a “domain name” is simply the term used to describe a website address, and it is also known as the URL (for example as in www.thisismywebsite.com).

These are domain names you might be familiar with: facebook.com, amazon.com, google.com and yahoo.com. You get the idea.”

Your domain name is very important because it’s how people searching for you will find you and clicking on the domain name when it appears in a search on Google, for example, takes them to your actual website.

So try to make it clear what your site is about with your choice of domain name.

Of course, you need to find somewhere to place your site online and this is where a web hosting service comes in. What these companies do, for a very small monthly or annual fee, is provide you with the space on the web where you can build and store your site, so that the whole world can see it and access it from anywhere.

Hosting for your website is like renting a shop on a busy street except that web hosting is much much cheaper than renting a shop!”

Although this may seem a little complex, once you have chosen your domain name and a web hosting service to use, the actual setting up of your new website takes less than five minutes to complete.
The third and final step then is to simply create your website and to create a very professional looking site that is very easy to manage and change whenever you want, we are going to use a free software platform called WordPress.

WordPress

WordPress is actually used by almost 1/3 of all websites in the world, mainly because it’s so easy to use. This website that you are reading right now is a WordPress site.

So that’s the overview, now let’s go through the exact steps and get your new website up and working.

Step One: Choosing & Registering Your Domain Name

Choosing a domain name for your site is a personal and important decision, partly because you could be promoting that website for many years.

And you should also consider the purpose of the site: is it for selling something? Or building a community of like-minded people? What’s the main goal of your new website? Knowing what that clearly is will help make the domain name choice easier.

You can select almost any name you like for your site, and while there are virtually no rules regarding what name you can choose, it’s good to keep in mind these things when choosing your domain name:

• Your domain name should be relevant to the content of the website. It sounds obvious, but the more relevant your domain name is to the primary purpose of your website, the better.

• The shorter and more memorable your website address is the better. People tend to forget websites with vague or long names, so keeping your address short and to the point will help people remember your site, even when they are not actually online.

• It also helps if your domain name gives the user a clear indication of what your site is about. Try to avoid names that could be misconstrued for another type of site. A good example of this is a site with a name like www.keyboards.com, which could be about computer keyboards, or music keyboards; both have the same name, but both contain very different subject matter.

• Ensure you pick a suitable extension for your site. .com, .org or .net sites are the most popular as they are global extensions, though other, cheaper options are also available.

So if you were going to set up your website about electronic music keyboards, then you may wish to select a domain name like www.musickeyboards.com or similar.

Of course, there is always a chance that someone else has already selected this as the domain name for their website, but fortunately there is an easy way to check for this by using a Domain Name Availability Search.

So if you have picked a name for your site, enter it into the box below and the Domain Name Availability Search will see if the name has already been used, or if it is free for you to use for your site.

Search will see if the name has already been used, or if it is free for you to use for your site.


If the search comes back that your domain name is already taken and is unavailable, you can either elect to choose a domain name with a different extension (so if .com is taken, you could try .net, or .org or .co.uk or similar, or you can elect to add another word to the original domain name).

So if the domain name www.musickeyboards.com was already taken, I could try www.musickeyboards.org, or www.musickeyboards.net or even www.electronicmusickeyboards.com instead.

You will quickly find a domain name that is free for you to use and once you have decided on which of the available domain names you would like for your site, you are ready to progress onto step two.

Step Two: How To Set Up A Web Hosting Account

There are lots of different companies that offer web hosting and a quick search of the Internet will bring up a whole host of options, but experience has shown me that for a high quality service, excellent customer support at a very good value price, a company called GreenGeeks.com is well worth considering.

GreenGeeks is an established American company with a proven track record in excellent service and support.

You can create your hosting account at GreenGeeks here:


Best of all, if you head on over to GreenGeeks.com using this link you can get 20% off your hosting costs!

how to create a blog

Once you have loaded up the website click the orange Sign Up Now! button and this will bring up the secure order form.

If you require a domain name, enter your choice of domain name in the box on the left. If you have already pre-purchased a domain name, then enter it in the box on the right.

what a hosting order form looks like

If you’ve followed this guide through, then you won’t own your domain name as yet, so you’ll need to use the left hand box. Remember to check you select the right extension (.com, .org etc) using the drop down box on the right.

If your domain name is not available, then you can try different variations until you find one that is. However if you’ve used the domain name availability search on this guide above, then you should have a domain name that should be available to hand.

Once you have your desired domain name, click the blue Next button and the next part of the signup form will load up:

secureorderform

In this section you enter your personal details, how you would like to pay and the web hosting plan that best suits your needs. There are a range of plans available and some even include the cost of the domain name as part of the plan, so check through them to find one that suits.

• A good tip here is to pay for at least 12 months of web hosting in advance, this is because it is usually much cheaper than paying monthly and you also get the cost of registering your domain name for free with GreenGeeks.com.

Once you have selected your payment method, plan and entered in your details, click the blue Create My Account button.

Once you have clicked that button and your order is accepted, you have now got yourself a domain name and a place on the web within which you can build your website.

All you need to do now is wait for the confirmation email to come through from GreenGeeks.com which will confirm your domain name and hosting plan. This can take anything from a couple of hours to process at the busiest times, to just a few minutes when it is quieter.

• It’s worth noting here that GreenGeeks.com have very strict security measures in place and that as part of this, they may call you to check your details with you. If this happens, you will just need to confirm a few details with their customer services representative and once the brief phone call is complete, you will be ready to take the next step!

When you’ve received your confirmation email, you are now ready to move onto the third and final step of the process; building your website!

Step Three: How To Build Your Website (Using WordPress)

Step Three: How To Build Your Website (Using WordPress)

In the past, building a website often required a great deal of knowledge about such mysterious things as JavaScript and HTML as well as excellent graphic design skills.

This put many people off from building their own sites due to the knowledge, time and expertise required to make it look professional. Maybe it put you off too.

Nowadays though, things are very different and it’s pretty easy for a beginner to build a top quality website in just a few minutes, chiefly thanks to the development of the WordPress platform.
WordPress is a free software that makes it very easy to build and manage your website.
  • Part One : Installing WordPress
Essentially, WordPress builds the website for you – all you need to do is customize the site with your own content and preferences and WordPress does the rest!

Of course, you need to now install WordPress onto your website so you can use it in the design process and if you have registered with GreenGeeks.com, then this is a very simple process thanks to their own WordPress installation software, Fantastico.

In fact, installing WordPress on your site ready to use will take less than five minutes!

Now that you have your GreenGeeks confirmation email, you will have your account information to hand. So all you need to do is log into your account via the GreenGeeks.com login page.

Enter the email address you signed up with on the site and the password GreenGeeks sent you with your confirmation email into the account manager.

securelogin2

When you have successfully logged in, you will then be taken to a screen that shows you the basic details of your website.

To the right of the information about your site you will see a blue button labelled “cPanel Login”. Click on this.

greencpanel-login

This brings up a screen of different software and services available at GreenGeeks.com that allow you to add different features to your website. What we are looking for is Fantastico De Luxe, which has a blue smiley icon.  When you have located this in the software window, click on it.



A new window will open which will show the different types of Blogs available in Fantastico. In the Blogs section, you will see WordPress listed. Simply select it ………

 

then follow the three steps below:
  1. Click on “New Installation”                                                                                                                                                                                                                 wp new install
  2. This will bring up a Drop down menu in which you should find your domain name. Select your domain name and then enter a username, a password and site title information, however remember to leave the Install in Directory field blank (this is important).
  3. Once you have completed this, click “Install WordPress” and the software will download onto your domain.
Once the download is complete, you just need to press “Finish Installation”. WordPress then completes downloading to your site and sets up a default website on your domain name (called the Twenty Fourteen Theme):


All you need to do is wait just a couple of minutes for the changes to take effect.

After that, believe it or not, you now actually have a website running on the domain name you have chosen, now it is time to configure your site to your chosen theme!
  • Part Two: Configuring Your Website
I bet you never thought creating a website was so easy and now you can go and configure the site so that it looks and says what you want it to.

Editing the site is easy, just type in your internet browser your domain name and add the suffix /wp-admin at the end. For example for our music keyboard site listed earlier, it would be www.musickeyboard.com/wp-admin


When you press enter, you will be taken to the WordPress log in page, use the username and password you used when installing WordPress from Fantastico previously and click the Log In button.


 You will then be taken to the main page of WordPress, which is called the Dashboard and it is from here that you can access, edit, create and delete everything to do with your website.

dashboard

WordPress has several key features which are all accessed from the front end of the Dashboard and these features are used to do everything you could possibly wish to do on your site, from adding videos and images, to installing a theme or a plug in. Everything is accessed from this one place.

A brief list of WordPress’ main features, together with an outline of what they do, is shown below:

  1. Posts and Pages
With WordPress you have the flexibility to create two types of website pages: Posts or Pages.

posts and pages wp

Posts are more frequently used when you wish to host a blog, rather than a typical website. The main difference with these types of pages is that there is usually a preview of the post on the page, so users can click on it to read the post in full.

Websites that do not hosts blogs tend to use pages, though these can be flexibly set up to link to blog posts if required.  You can link to other pages in your site from your homepage (which is the first page a visitor sees when they visit your site) and of course, you can create these pages here too.

If a blog is going to be a key part of your site however, and on many sites they are, it is important that you gain a good understanding of how to use posts.
  1. Media
If you want to enhance your site by adding your own images and videos to it (which is a great idea) then the Media section of WordPress allows you to upload these images and even edit them before you include them on a page or post.

WordPress is flexible so you can either upload media directly to a page or post while you are creating it, or you can upload your media here and then simply access them from a page or post. The choice is yours!

media library wp
  1. Links
With WordPress you can create categories for links and then add to these categories with a host of links that you choose and which, ideally, link and enhance the content of your site. The links pages can be very useful for people who create their own widgets (though this is not necessary for a beginner user).

Copy the link you would like to appear on your site. Go back to your WordPress Edit Page and choose place where you would like to add it by selecting a word or a phrase. The insert/edit link button on top of your work area will now appear available to use.


The following screen will open.


Paste the link of you choice in the URL box (make sure http:// at the begging of the link it’s not typed twice) and fill in the tittle box (optional). Here you also have an option do choose if you would like your link to open in a new window by selecting the Open link n a new window/tab box. Click on Add Link and the previously selected by you area will turn blue and will now forwarding to the chosen link.
  1. Comments
If you want people to leave comments about your posts and site then you can enable these here. There are a number of options you can have, such as whether comments should be moderated or not before being shown on the site, which are customizable.

To avoid lots of spam comments though, a spam checker, such as Akismet, may prove to be a useful add on.
  1. Appearance
If you don’t like the overall look of your website on WordPress then you can change it with a single click of a button! The Appearance section allows you to select from a huge number of free to use themes which can alter the look of your site with a single click.  To learn more about how to change the themes on your site click here. 

apperance
  1. Plugins
WordPress “plugins” are extra pieces of software that add certain features or functions to your website.

There are lots of little additions you can make to your website to give it a unique feel, from visitor counters (counting the number of people visiting your website each day), to slideshows. Almost all of these are free and can add nice unique features to your website.

Plugins

You can easily access them from the plugins menu. It is well worth perusing this aspect of the site when you have nearly finished your initial web design to add a few nice touches to the pages using these plugins. For more information on plugins click here.

If you have any feedback about this article, or if there is something you would like explaining more clearly, then please do get in touch using the comments form below.

Read more about WordPress here:



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